AI Research for Better Decision-Making.
Delve into AlgoVerde’s research on AI product innovation, synthetic personas, AI assisted market research, and AI-driven consumer insights, grounded in validated, real-world applications.
AI Research for Better Decision-Making.
Delve into AlgoVerde’s research on AI product innovation, synthetic personas, AI assisted market research, and AI-driven consumer insights, grounded in validated, real-world applications.
AI Research for Better Decision-Making.
Delve into AlgoVerde’s research on AI product innovation, synthetic personas, AI assisted market research, and AI-driven consumer insights, grounded in validated, real-world applications.
LIVE WEBINAR
Accelerating Product Development with AI.
Accelerating Product Development with AI.
On July 28, James Denbow shares the 5 lessons his team learned actually accelerating product development with AI. Not pilots. Not proofs of concept. Lessons from the work.
On July 28, James Denbow shares the 5 lessons his team learned actually accelerating product development with AI. Not pilots. Not proofs of concept. Lessons from the work.
On July 28, James Denbow shares the 5 lessons his team learned actually accelerating product development with AI. Not pilots. Not proofs of concept. Lessons from the work.
Events & conferences.
Events & conferences.
We share insights and contribute to the evolution of AI-driven decision-making and AI assisted market research, engaging with industry leaders and practitioners.
We share insights and contribute to the evolution of AI-driven decision-making and AI assisted market research, engaging with industry leaders and practitioners.
When AI Agents Change the Rules, Who Wins?
Harvard Business Analytics Program Commencement
Featured in
Forbes explores how AlgoVerde is transforming traditional innovation cycles with AI, reducing timelines from 12-18 months to weeks through AI-driven insights and advanced simulation.
Forbes explores how AlgoVerde is transforming traditional innovation cycles with AI, reducing timelines from 12-18 months to weeks through AI-driven insights and advanced simulation.
Forbes explores how AlgoVerde is transforming traditional innovation cycles with AI, reducing timelines from 12-18 months to weeks through AI-driven insights and advanced simulation.
Read the Article
AV Whitepapers
Our Thinking On Generative AI.
Our Thinking On Generative AI.
A continuously updated stream of research insights reflecting our thinking on AI innovation, AI consumer insights, simulations and decision systems.
A continuously updated stream of research insights reflecting our thinking on AI innovation, AI consumer insights, simulations and decision systems.
How CPG concept testing is being reinvented, not just accelerated. The shift is not faster research — it's a different operating model for launching new products.
Authoritative, multi-dimensional, and always on. One persona replaces an entire expert committee.
A guide for market research leaders who want the full picture, not the pitch. We reviewed 24 sources — academic papers, Stanford studies, Bain reports, Wharton critiques — and mapped the evidence honestly. Both sides.
AlgoVerde consumer sentiment survey captures changes in hours, not weeks.
AV Consumer Pulse · Spring 2026
AlgoVerde consumer sentiment survey captures changes in hours, not weeks.
AV Consumer Pulse · Spring 2026
AlgoVerde New Perspectives
From Insight to Foresight.
Research-driven perspectives on AI simulation, innovation strategy, and market foresight.
AlgoVerde New Perspectives
From Insight to Foresight.
Research-driven perspectives on AI simulation, innovation strategy, and market foresight.
Evergreen Research
Foundational Research Behind AlgoVerde.
Foundational Research Behind AlgoVerde.
A curated selection of research underpinning AI product innovation and AI consumer insights, grounded in validated methodologies and real-world application.
A curated selection of research underpinning AI product innovation and AI consumer insights, grounded in validated methodologies and real-world application.
AI tools will play a crucial role in understanding consumer behavior and preferences.
AI tools will play a crucial role in understanding consumer behavior and preferences.
James Brand, Ayelet Israeli, Donald Ngwe
James Brand, Ayelet Israeli, Donald Ngwe
A collaborative future where human creativity and AI efficiency combine to solve complex organizational challenges.
A collaborative future where human creativity and AI efficiency combine to solve complex organizational challenges.
Leonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, Karim R. Lakhani
Leonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, Karim R. Lakhani
Introducing the concept of 'algorithmic fidelity:' AI can accurately emulate diverse human attitudes and behaviors.
Introducing the concept of 'algorithmic fidelity:' AI can accurately emulate diverse human attitudes and behaviors.
Lisa P. Argyle, Ethan C. Busby, Nancy Fulda, Joshua Gubler, Christopher Rytting, David Wingate
Lisa P. Argyle, Ethan C. Busby, Nancy Fulda, Joshua Gubler, Christopher Rytting, David Wingate
Just as learning to ride a bike can be a challenging and sometimes painful process, so is adapting to GenAI.
Just as learning to ride a bike can be a challenging and sometimes painful process, so is adapting to GenAI.
Karim Lakhani
Karim Lakhani
GenAI boosts knowledge workers’ productivity and quality.
GenAI boosts knowledge workers’ productivity and quality.
Fabrizio Dell’Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran Lisa Krayer, Francois Candelon, Karim R. Lakhani
Fabrizio Dell’Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran Lisa Krayer, Francois Candelon, Karim R. Lakhani
Training models to think before responding unlocks stronger, more generalizable chat intelligence.
Training models to think before responding unlocks stronger, more generalizable chat intelligence.
AI enhances individual performance to team levels, reshaping collaboration dynamics in knowledge work.
AI enhances individual performance to team levels, reshaping collaboration dynamics in knowledge work.
F. Dell’Acqua, C. Ayoubi, K. Lakhani
F. Dell’Acqua, C. Ayoubi, K. Lakhani
AI doesn’t just automate work: it reshapes how knowledge workers think, decide, and create.
AI doesn’t just automate work: it reshapes how knowledge workers think, decide, and create.
Manuel Hoffmann, Sam Boysel, Frank Nagle, Sida Peng, Kevin Xu
Manuel Hoffmann, Sam Boysel, Frank Nagle, Sida Peng, Kevin Xu
Structured reasoning, not just larger models, drives more reliable AI performance.
Structured reasoning, not just larger models, drives more reliable AI performance.
Michelle Vaccaro, Abdullah Almaatouq, Thomas Malone
Michelle Vaccaro, Abdullah Almaatouq, Thomas Malone
Discover the AI-Assisted Market Research Studies Underpinning AlgoVerde.