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THE PROBLEM
The panel study typically lands late. And a late signal is like having no signal.
That means the call gets made on your team’s judgement.
Judgement is great, but better when coupled with consumer evidence.
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ALGOVERDE SOLUTIONS
CONCEPT TESTING
Which flavour-and-format concepts survive to the freeze?
Green-light, rework or kill — before line-changeover capital commits.
PACKAGING AND FORMAT
Which pack and which format, for which occasion?
Pack design and format settled before the tooling is cut.
CLAIM AND MESSAGE TESTING
Which claim moves the shopper, before the media is bought?
The message and creativity that should get the spend.
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OTHER SOLUTIONS
New category concept.
Whether there is a place for you in a category you are not in — and with what proposition.
The promotion calendar.
What to run, when, and against which occasion.
We’ll run them against the shopper and hand you something you can put in front of the committee while the decision is still open.
Want to know more? Check out our FAQ section for everything you need to know about working with AlgoVerde.
How can AI help food and beverage teams before a design freeze?
AlgoVerde helps teams test flavour-and-format concepts against a living model of the market before line- changeover capital is committed.
Can AlgoVerde test packaging and format decisions?
Yes. The packaging workflow is designed to compare pack and format choices for the relevant occasion before tooling is cut.
Can AlgoVerde test claims and consumer messages?
Yes. Teams can test which claim moves the shopper and which message or creative should receive media spend.
Can AlgoVerde support new-category decisions?
The source page includes new-category concepts as an additional use case, focused on whether there is a place for the brand in a new category and with what proposition.
Can AlgoVerde support promotion planning?
Yes. The source page includes promotion-calendar decisions such as what to run, when to run it and against which occasion.