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THE PROBLEM
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THE SOLUTIONS
CONCEPT TESTING ON IDEAS YOU ALREADY HAVE
Does this product earn the counter?
Green-light, rework or kill in days. Your concept, not ours, iterated against the same shopper until it works. We only go back to root ideation where a white space is genuinely open.
MESSAGE TO THE CONSUMER
Which claim moves them, before the media is committed?
The message and the creative that should get the spend, and the ones that should not.
WILLINGNESS TO PAY
Mass or prestige, what is she actually willing to pay?
The price ladder, cut by channel.
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OTHER SOLUTIONS
Packaging.
Which pack wins at the counter and on the shelf, before tooling.
Sales training.
What the staff are trained to say.
Placement by channel.
Which shelf, next to which brand, in which chain.
Brand assessment, ideation and new customers.
Where the brand stands, where the white spaces are, and who is not buying yet.
Tst it before you spend it. We’ll tell you whether it moves your customers, or which one does.
Want to know more? Check out our FAQ section for everything you need to know about working with AlgoVerde.
What is AI for beauty?
AlgoVerde uses AI market models and consumer insights to help beauty teams validate concepts, messages and pricing decisions.
How can AI help beauty brands test product concepts?
AI simulation helps teams evaluate consumer response before committing product investment.
Can AlgoVerde help beauty brands with pricing?
Yes. Teams can evaluate willingness to pay and price positioning across channels.