Brand Assessment & Repositioning
We conducted comprehensive brand assessments to identify strengths, weaknesses, and positioning gaps, then provided actionable recommendations for brand repositioning. This enabled a dishwashing detergent brand to clearly differentiate its basic and premium offerings, sharpening its competitive edge.
Strategy/Corp Dev
Product Marketing Ideation and Testing
We generated and tested product messages in real time, dynamically optimizing for resonance across target audiences. This approach powered a consumer goods company’s concept writing sprint for air freshener product extensions, ensuring the final messaging captured consumer attention and drove purchase intent.
Product Management
Marketing
Consumer Insights/CX
Instant Testing for Product Visuals
We leveraged GenAI Personas—virtual customer replicas—and virtual expert personas to deliver instant reactions and detailed feedback on product images, removing the need for costly human reviews while enabling diverse customer segment and expert perspective testing. An automotive manufacturer used this to evaluate new vehicle design concepts before committing to physical prototyping, saving both time and resources.
Consumer Insights/CX
Marketing
Design
Product
Positioning
We developed targeted differentiation strategies grounded in customer insights, competitive analysis, and market gap identification. A cleaning product brand used this to clearly define premium and basic tiers, increasing relevance and appeal across distinct customer groups.
Product Management
Marketing
Marketing Intelligence
Discover how AlgoVerde has been deployed in different scenarios to implement Product Development and Market Intelligence.
