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AV INSIGHTS
A steady stream on GenAI Personas, synthetic market research, AI consumer insights, simulation, and decision systems. We write for the person who has to make and defend the decision.
Concept testing asks which of your options people prefer. It is a good question, but a narrow one — the decision that mattered happened weeks earlier, when somebody made the cut. We don't just test concepts. We generate the ones worth testing.
How AlgoVerde builds synthetic research panels you can defend — and why they work.
Why DIY agents for concept testing and product innovation stall — an honest take on "build vs buy," and why that is the wrong question in the first place.
Four client engagements provide clear industry validation for AlgoVerde — our GenAI Personas matched the studies clients already trusted, then went further.
How CPG concept testing is being reinvented, not just accelerated. The shift is not faster research — it's a different operating model for launching new products.
Authoritative, multi-dimensional, and always on. One persona replaces an entire expert committee.
A guide for market research leaders who want the full picture, not the pitch. We reviewed 24 sources — academic papers, Stanford studies, Bain reports, Wharton critiques — and mapped the evidence honestly. Both sides.
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EVENTS & CONFERENCES
We publish, present, and debate in public with industry leaders, practitioners, and the academic community. If you're at one of these, come find us.
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FOUNDATIONAL RESEARCH
AlgoVerde was designed in collaboration with the Harvard Business School AI Institute. These are the papers the methodology rests on. We benchmark against the literature, and occasionally contribute to it.