AI tools help understand consumer behaviors & preferences.
AI tools will play a crucial role in understanding consumer behavior and preferences.
James Brand, Ayelet Israeli, Donald Ngwe
The Crowdless Future?
GenAI is shaping the future of crowdsourcing.
Leonard Boussioux,
Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, Karim R. Lakhani
Out of One, Many
Using language models to simulate human samples.
Lisa P. Argyle, Ethan C. Busby, Nancy Fulda, Joshua
Gubler, Christopher Rytting, David Wingate
Learning to use the bicycle
for the mind
Solving the knowing-doing gap with Generative AI.
Karim Lakhani
Navigating the Jagged technological frontier
AI boosts knowledge worker productivity.
Fabrizio Dell’Acqua, Edward
McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran Lisa Krayer, Francois Candelon, Karim R. Lakhani